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Benchmark Senior Living is a Different Kind of Growth Story

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It would be fair to consider Benchmark Senior Living a growth story. In the past two years alone, we have welcomed five new communities. In Massachusetts, they include The Commons in Lincoln, Forge Hill in Franklin, and Robbins Brook in Acton. In New Hampshire, we opened Bedford Assisted Living in Bedford Falls, and in Connecticut, Benchmark Senior Living at Split Rock in Shelton.Tom Grape of Benchmark

During all of this growth, Benchmark has continued to be the leading senior living company in the Northeast. Today, we have 50 communities representing independent living, assisted living, memory care, and continuing care retirement communities.

Welcoming new communities to the Benchmark family is a wonderful thing. But you might ask, what’s the reason for all the growth? Does Benchmark simply want to get bigger?

Let me share some insight with you on this topic. In my view, too often in business people focus their efforts on growth for growth’s sake. Grow to be big, they say. But that’s not always the best plan, and it’s certainly not our goal at Benchmark Senior Living. We grow to be better.

Real growth involves reaching full potential, not maximum size. It means growing responsibly, not just to be the biggest but to be the best. The real reason for Benchmark’s growth is our commitment to ensure the best customer experience in senior living. With smart, responsible growth, we give ourselves the resources and freedom to continually invest in our associates, our communities, and our services so that the Benchmark experience is the best it can be.

Now that’s a growth story we can all get behind.

Until next time,
Tom Grape
CEO and Chairman, Benchmark Senior Living
 

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Jayne Sallerson is a warm, enthusiastic and compassionate executive with a heart for working with seniors. Jayne has been in senior care for more than 20 years and she says, “I still love what I do.” At Benchmark Senior Living, Jayne now serves as Executive Vice President. A native of New England, Jayne loves to travel, meet new people, and hang out with her favorite pug, Henry.
Jayne started this blog as a way to share the many questions she and her team get every day with other people looking for answers.