Benchmark Senior Living is a Different Kind of Growth Story

 

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It would be fair to consider Benchmark Senior Living a growth story. In the past two years alone, we have welcomed five new communities. In Massachusetts, they include The Commons in Lincoln, Forge Hill in Franklin, and Robbins Brook in Acton. In New Hampshire, we opened Bedford Assisted Living in Bedford Falls, and in Connecticut, Benchmark Senior Living at Split Rock in Shelton.

During all of this growth, Benchmark has continued to be the leading senior living company in the Northeast. Today, we have 50 communities representing independent living, assisted living, memory care, and continuing care retirement communities.

Welcoming new communities to the Benchmark family is a wonderful thing. But you might ask, what’s the reason for all the growth? Does Benchmark simply want to get bigger?

Let me share some insight with you on this topic. In my view, too often in business people focus their efforts on growth for growth’s sake. Grow to be big, they say. But that’s not always the best plan, and it’s certainly not our goal at Benchmark Senior Living. We grow to be better.

Real growth involves reaching full potential, not maximum size. It means growing responsibly, not just to be the biggest but to be the best. The real reason for Benchmark’s growth is our commitment to ensure the best customer experience in senior living. With smart, responsible growth, we give ourselves the resources and freedom to continually invest in our associates, our communities, and our services so that the Benchmark experience is the best it can be.

Now that’s a growth story we can all get behind.

Until next time,

Tom Grape
CEO and Chairman, Benchmark Senior Living

 
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