Heather Frahm

Chief Marketing Officer and Executive Vice President

Heather Frahm is chief marketing officer and executive vice president responsible for brand strategy, advertising, market research, marketing communications, customer experience and marketing automation. She also is a key contributor to Benchmark’s growing innovation strategy.

Before joining Benchmark in March 2019, Heather earned national acclaim as a digital marketing thought leader and pioneer. In 1998, she co-founded Boston-based Catalyst, a search engine marketing firm specializing in serving Fortune 500 companies. In 2006, she and her co-founder sold the company to a subsidiary of global ad conglomerate WPP, and she continued as company president until 2013. 

A graduate of Hartwick College with a Bachelor of Arts in economics and Boston College with an MBA in finance, Heather is an avid runner and two-time Boston Marathon participant. She also advises organizations, such as MrYScribe Pty Ltd, Shocase and Black River Innovation Campus in Springfield, Vt., and is on the board of Westminster School.
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