Heather Frahm is chief marketing officer and executive vice president responsible for brand strategy, advertising, market research, marketing communications, customer experience and marketing automation. She also is a key contributor to Benchmark’s growing innovation strategy.
Before joining Benchmark in March 2019, Heather earned national acclaim as a digital marketing thought leader and pioneer. In 1998, she co-founded Boston-based Catalyst, a search engine marketing firm specializing in serving Fortune 500 companies. In 2006, she and her co-founder sold the company to a subsidiary of global ad conglomerate WPP, and she continued as company president until 2013.
A graduate of Hartwick College with a Bachelor of Arts in economics and Boston College with an MBA in finance, Heather is an avid runner and two-time Boston Marathon participant. She also advises organizations, such as MrYScribe Pty Ltd, Shocase and Black River Innovation Campus in Springfield, Vt., and is on the board of Westminster School.