The Branches of North Attleboro Goes Purple on "The Longest Day" for Alzheimer's Awareness

June 24, 2019

Supports National Partnership with Alzheimer’s Association 
to Raise Funds for Research and Education on Longest Day of the Year


Alzheimer’s disease impacts nearly six million Americans and over 500,000 individuals and caregivers in Massachusetts. A person’s risk of developing the disease roughly doubles every five years after their 65th birthday. 

To help raise awareness and funds for the Alzheimer’s Association as part of “The Longest Day” annual campaign, The Branches of North Attleboro, an assisted living community in North Attleboro, Mass., hosted a full day of entertainment on June 21. The campaign is an extension of the community’s mission of elevating human connection and keeping its residents, their family members and associates connected to what matters most in their lives. Benchmark is a national partner of the Alzheimer’s Association and raised more than $80,000 for Alzheimer’s research and education in 2018. 

“Alzheimer’s disease affects many of our residents and their family members as well as our friends and neighbors in the areas we serve,” says Kelly Arnao, senior executive director of The Branches communities. “Every single day we work to fight the darkness of Alzheimer’s and dementia, so there is no better time than the longest day of the year to raise awareness and money for this important cause.” 

On Friday, The Branches of North Attleboro hosted a purple social featuring baby barn and other animals. The event was designed to highlight the effectiveness of pet therapy, which enhances the quality of life for those with dementia because it improves symptoms of the disorder. 

Many of Benchmark’s 58 independent living, assisted living and memory care communities located throughout the Northeast participated in “The Longest Day” to help reach Benchmark’s corporate goal of raising $100,000 in 2019 for the Alzheimer’s Association. 

For more information about The Branches of North Attleboro, click here.


About Benchmark 
Based in Waltham, Mass., Benchmark is a leading provider of senior housing in the Northeast with 6,400 associates and 58 communities. Founded in 1997 by Tom Grape, Benchmark offers independent living, assisted living, Alzheimer’s care and continuing care retirement communities in eight states. The Great Place to Work Institute certified Benchmark in 2019 for the second consecutive year as a Great Place to Work. In 2018, the organization was selected by FORTUNE magazine for its inaugural Best Workplaces for Aging Services list, taking the number 16 spot on the list of top 40 aging services companies and ranking number three among companies with more than 40 communities. Benchmark is one of only six companies named to The Boston Globe Top Places to Work list every year of the 11 years it has been published. And it has been consistently recognized by Boston Business Journal, Hartford Courant and Hartford Business Journal as a top workplace, and by the Boston Business Journal, Providence Business News and Hartford Business Journal as one of the healthiest employers. Click here for more information

Press Contact: Carol Arnold, Arnold Communications, carol@arnoldcomm.com, (603) 502-0469. 

 

Previous Article Next Article