Benchmark at Hanover Executive Director Receives Annual “President’s Award”

Fatima Feliciano Honored for Values-Driven Leadership That Fosters Meaningful Connections at New Assisted Living Community

Benchmark, the largest senior housing provider in New England, today announced that Fatima Feliciano, CDAL, of East Bridgewater, Mass., executive director of Benchmark at Hanover, an assisted living and Mind & Memory Care community, has received the Benchmark 2023 President’s Award, which is the Waltham-based company’s highest honor for associates in a senior leadership role.

At the company’s 20th Annual Awards Gala held on March 9, 2023, Feliciano was selected for exhibiting outstanding operational leadership in opening Benchmark at Hanover, the company’s latest development, which opened in October 2022.

It’s her direction that has created an environment in which Benchmark at Hanover’s strong team of associates are wholly committed to the company’s high standards and making its residents feel at home. Residents and their families expressed high satisfaction for the community because of Feliciano’s stewardship.

One family member wrote, “The entire team evokes an atmosphere of dignified and quality care for all the residents. Our observation is of a community of residents that have become neighbors and friends. We are happy to find such a great living alternative for our brother.”

Feliciano initially joined Benchmark in 2018 as the executive director of Benchmark Senior Living at Plymouth Crossings before being selected in 2021 to open Benchmark at Hanover. Prior to Benchmark, Feliciano, a Certified Director of Assisted Living (CDAL), had a career in residential property management for more than a decade. It was a profession in which she excelled, but she felt something was missing, which is what brought her to Benchmark and assisted living.

“I am so grateful for the work that Fatima and all of our associates do every single day to transform lives through human connection,” says Tom Grape, founder, chairman and CEO of Benchmark. “Our annual awards gala is an opportunity for associates from across the Northeast to come together to celebrate our communities and colleagues who bring our purpose to life and live our values. This year’s award winners are truly exemplary, and I could not be prouder of all that we have accomplished together.”

About Benchmark Senior Living

Benchmark is New England’s largest senior living provider with 64 independent living, assisted living, memory care and continuing care communities and over 5,000 dedicated associates providing compassionate care and outstanding experiences throughout the Northeast. The Waltham, Mass.-based company was founded over 25 years ago by Tom Grape with the purpose of Transforming Lives Through Human Connection. Since then, Benchmark has continued to set the industry standard, having won over a hundred local, regional and national awards for its care, programs and as a top workplace. Benchmark has been named one of the Top Places to Work for 15 straight years in The Boston Globe’s annual employee-based survey and received repeated recognition in FORTUNE’s Best Workplaces for Aging Services list. For more information, visit