Benchmark Purpose
& Values
Our Purpose
At Benchmark, we transform lives through human connection. Across all of our communities, we meet individuals where they are and connect them to the people, passions and things that matter most to them — at every stage of life. By being present and purposeful, we uncover ways to create meaningful experiences and find the stories that tie and bind us together.
Across our communities, we have built a culture of caring, devoted to creating positive and rewarding connections — each day striving to get to know each other even a little bit better than the day before. Look around and you will see Associates dedicated to service, who feel working with seniors is a calling, not a job. Being Called to Care means treating residents as beloved family members, sharing and celebrating milestones — birthdays, anniversaries and other special moments — as though they were our own. For us, creating this level of connection is an honor and privilege.


