Benchmark Purpose
& Values

Our Purpose

At Benchmark, we transform lives through human connection. Across all of our communities, we meet individuals where they are and connect them to the people, passions and things that matter most to them — at every stage of life. By being present and purposeful, we uncover ways to create meaningful experiences and find the stories that tie and bind us together.


Across our communities, we have built a culture of caring, devoted to creating positive and rewarding connections — each day striving to get to know each other even a little bit better than the day before. Look around and you will see Associates dedicated to service, who feel working with seniors is a calling, not a job. Being Called to Care means treating residents as beloved family members, sharing and celebrating milestones — birthdays, anniversaries and other special moments — as though they were our own. For us, creating this level of connection is an honor and privilege.

We know that doing the absolute best for our residents and their families is a team effort. Therefore, we value and tap into our different backgrounds, personalities and experiences to elevate the care we deliver. We pitch in to help each other, are open to feedback and protect our cohesiveness, speaking up about concerns while respecting differences in opinion. We take care of those around us because collectively, we are stronger and better together.
Every day we have an opportunity to deliver better care and make more of an impact than the day before — and we take these opportunities seriously. We are committed to not just setting the benchmark, but raising it, continuously asking ourselves how we can innovate, improve and grow, as individuals and as a company. Driven by high standards, we pride ourselves on open communication, accountability and a willingness to embrace new ways of working to keep us true to our commitments to be the standard of excellence in senior care.

Locate a community near you to see how they
are uniquely bringing our purpose and values
to life.