Benchmark Senior Living Debuts “Welcome Home” Campaign Touting Connected Lifestyle at 60 of Its Northeast Communities
Advertising Campaign Illustrates the Importance of Home Being Not Just Where You Live, But Also How the People There Make You Feel
Today, Benchmark Senior Living, New England’s largest senior living provider with 65 independent living, assisted living, memory care assisted living and continuing care retirement communities throughout the Northeast, announced the debut of a new advertising campaign. The campaign, entitled Welcome Home, is designed to highlight the many ways in which Benchmark communities exceed expectations and enhance quality of life so that residents and their family members truly feel at home.
The multimedia campaign utilizes creative storytelling and impactful visuals to showcase the deep relationships formed within Benchmark communities and the special moments regularly shared between residents themselves and the passionate team that supports them.
For example, the opportunity to begin one’s day with morning walks, enjoy chef-prepared meals, learn something new and end the day with concerts and dancing with people who care. Also, enjoy the little things that make life special like associates who truly know you.
“Our communities aren’t just a place for older adults to live, they’re a place where everyone is connected and invested in seeing one another happy and engaged in what they enjoy,” said Tom Grape, founder, chairman and CEO of Benchmark. “This campaign brings to life the true sense of home that Benchmark has provided to our residents, their families and our associates for more than 26 years.”
The outstanding care and experiences provided at Benchmark communities are made possible thanks to dedicated associates who are hired for heart and trained for skill. Associates are committed to fostering independence and nurturing residents’ passions and connections with care and personalized programs that keep them connected to who and what matters most in their lives.
Welcome Home launched today in major newspapers, online and social media.
The campaign was developed by Benchmark’s new creative agency of record, Boston-based Colossus. “A big reason we started Colossus was to choose our clients. Supporting Benchmark employees, who do incredible work that improves lives, fits our own values and we’re proud to be their partner,” said Colossus Managing Director, Jon Balck.
Colossus is an advertising and creative company partnering with like-minded brands who view creativity as a business lever. Their goal is to help brands break through the white noise of the mundane by shaping art, technology and commerce into meaningful experiences.
Benchmark senior assisted living communities offering independent assisted living and assisted living with memory care are located throughout Connecticut, Massachusetts, New Hampshire, Rhode Island, New York, Maine and Vermont. Benchmark Senior Living is also a respite care provider.