New Haverhill Crossings Executive Director Bringing Nearly a Decade of Local Assisted Living Experience

Nick Barash Focusing on Providing the Best Assisted Living & Memory Care
Experiences for North Shore Families

Nick Barash

There is nothing more important than family for Andover’s Nick Barash, the new executive director of Benchmark Senior Living at Haverhill Crossings, an assisted living and Mind & Memory Care community. For nearly a decade, his North Shore senior living career has focused on supporting older adults and their loved ones in the best way possible. His desire to provide the best care and experiences brought him to Haverhill Crossings.

“Throughout my career, I’ve worked with many Benchmark associates who I consider top-notch and found myself drawn to Benchmark’s strong culture,” says Barash. “They support their residents, families and associates in ways that are unlike any other senior living provider I’ve worked for, and I feel fortunate to be part of such a talented team.”

Barash comes to Benchmark from Atria Merrimack Place in Newburyport where he was the executive director. Previously, he was with Landmark Senior Living communities in Beverly. Barash graduated from James Madison University with a bachelor’s degree in kinesiology.

He and his wife, a social worker for Lowell Public Schools concentrating on special education for middle school students, have three children.

“Nick has an infectious energy and a passion for connecting with people that’s immediately present in every interaction,” said Noeline Alberts, regional director of operations for Benchmark Senior Living. “His local knowledge is unsurpassed, and the many relationships he has are already benefitting our residents and families, so we are excited to have him on board.”

For over 24 years, Haverhill Crossings has provided award-winning care and experiences. Personalized, needs-based support with activities of daily living, such as bathing and dressing, as well as specialized support for individuals with all stages of dementia is offered.

The community features Benchmark’s award-winning Mind & Memory Care program in which residents enjoy a carefully created secure living environment and unique opportunities to find joy in each new day. Residents are supported by 24/7 care providers who have been specially educated in memory loss, communication and empathy.

Haverhill Crossings is also known for its welcoming atmosphere. Customized programs that help connect residents to their passions and each other are offered throughout the day. Events include Tai Chi exercise classes in the wellness center trips to the beach, live music, crafting and jewelry-making in the recreation room, social hour and trivia in the bistro.

Benchmark Senior Living at Haverhill Crossings is conveniently located on Route 110, right off I-495. Click here for more information.

About Benchmark Senior Living
Benchmark is New England’s largest senior living provider with 63 independent living, assisted living, memory care and continuing care communities and over 5,000 dedicated associates providing compassionate care and outstanding experiences throughout the Northeast. The Waltham, Mass.-based company was founded over 25 years ago by Tom Grape with the purpose of Transforming Lives Through Human Connection. Since then, Benchmark has continued to set the industry standard, having won over a hundred local, regional and national awards for its care, programs and as a top workplace. Benchmark has been named one of the Top Places to Work for 14 straight years in The Boston Globe’s annual employee-based survey and received repeated recognition in FORTUNE’s Best Workplaces for Aging Services list. For more information, visit

Benchmark Senior Living at Haverhill Crossings