Benchmark Advertising Campaign Seeks to Dispel Senior Living Misconceptions

25-Year History of Creating Strong Personal Connections &
Exceptional Experiences

Brought to Life in Marketing Campaign

Benchmark family group text campaign

Benchmark Senior Living, the largest senior housing provider in New England, has launched a new advertising and marketing campaign in print and digital. The campaign encourages consumers to better understand the world of senior living by unlearning everything they think they know about independent living, assisted living, memory care and respite care.

The Family Group Text campaign showcases what’s possible when assumptions about older loved ones are put aside. It tells Benchmark’s story using images depicting the typical modern-day family conversation – text messaging.

When seniors move into a Benchmark community, most of them go from being isolated at home to rediscovering what they enjoy. Independent and assisted living community residents are featured dancing, enjoying social hour and off-site trips with their friends, participating in group exercise classes and relaxing because someone else is taking care of the cleaning.

“Often, people have misconceptions about senior living that are dispelled immediately when they walk through our doors,” said Tom Grape, founder, chairman and CEO of Benchmark. “Our communities are truly a special place for our residents and their loved ones because of the great skill, love and intention our associates put into providing our industry-leading care and experiences. This campaign is designed to showcase the fun and freedom our residents enjoy daily because of what we make possible.”

Facilitated by Benchmark associates who are hired for heart and trained for skill, at its 64 communities throughout the Northeast, residents benefit from interest-oriented programs, experiential, restaurant-style dining, hotel-like amenities, personalized, comprehensive care and access to onsite healthcare services.

This year marks Benchmark’s 25th providing senior housing. Throughout its history, Benchmark and its communities have won hundreds of local, regional and national awards for being a top workplace, providing outstanding programs and dining and overall quality. Most recently, Benchmark communities won 53 awards in U.S. News & World Report’s first Best Senior Living 2022-2023 excellence program for Best Assisted Living, Best Memory Care and Best Independent Living. The company was among the top five of senior living providers nationwide to receive the most awards.

The Family Group Text campaign launched today in major newspapers, online and social media. To learn more about Benchmark senior assisted living, memory care assisted living, assisted living with memory care and independent assisted living at its communities in Connecticut, Massachusetts, New Hampshire, Rhode Island, New York, Maine and Vermont, click here.

About Benchmark Senior Living
Benchmark is New England’s largest senior living provider with 64 independent living, assisted living, memory care and continuing care communities and over 5,000 dedicated associates providing compassionate care and outstanding experiences throughout the Northeast. The Waltham, Mass.-based company was founded over 25 years ago by Tom Grape with the purpose of Transforming Lives Through Human Connection. Since then, Benchmark has continued to set the industry standard, having won over a hundred local, regional and national awards for its care, programs and as a top workplace. Benchmark has been named one of the Top Places to Work for 14 straight years in The Boston Globe’s annual employee-based survey and received repeated recognition in FORTUNE’s Best Workplaces for Aging Services list. For more information, visit