Benchmark Senior Living Launches Employer Branding Campaign ‘Join. Stay. Grow. Connect to Your Calling.’
Campaign Highlights How Human Connection Company Empowers Associates to Feed Their Passions & Truly Love What They Do
Benchmark Senior Living, the largest senior housing provider in New England, is inspiring individuals throughout the Northeast to discover a career with purpose and meaning. Through their new recruitment-focused advertising campaign, entitled Join. Stay. Grow. Connect to Your Calling. the company is encouraging people to consider the benefits of a career at Benchmark, which includes being able to build lasting relationships, grow professionally and make a true impact.
Motivated by Benchmark’s more than 6,000 associates who put the company’s core values – Called to Care, Better Together and Be the Benchmark – into practice, the campaign is built on Benchmark’s value proposition: hiring for heart, training for skill and career development and ample recognitions.
Join. Stay. Grow. Connect to Your Calling, which launched today in print and online, relies on the stories of Benchmark associates, many of whom have called Benchmark home for over 20 years. Associates at all levels discuss finding meaningful work at Benchmark, following their passion for making residents’ lives better while enjoying the immense satisfaction from doing so.
Recent studies have shown that meaningfulness is more important to U.S. workers than any other aspect of their job and directly impacts job satisfaction. Individuals want to know that what they do makes a difference and, for the overwhelming majority, work with meaning and purpose can have a significant impact on their overall mental health.
“From our residents to their family members and one another, Benchmark associates make deep and lasting impacts on our residents, their family members and one another that goes far beyond simply going to work every day,” said Marla Rappaport, vice president of marketing for Benchmark Senior Living. “Throughout this campaign, we bring to light these powerful and inspirational stories, which are a key part of what makes Benchmark communities so special.”
Besides the personal satisfaction that comes with enjoying meaningful work, Benchmark provides a wealth of benefits focused on associates’ mental health and sense of belonging. This includes the company’s Inclusion Advisory Council, which focuses on helping make all associates feel welcomed, valued and have the opportunity to flourish. The Benchmark One Company Fund provides grants to associates facing unforeseen financial challenges. Each year, the Fund gives hundreds of thousands of dollars to associates in need.
In addition, all Benchmark associates receive mentoring, exposure to industry-leaders and professional development opportunities. Benchmark University offers skills-based supplemental training, including workshops, seminars and experiential learning. Leadership in training seminars designed to grow developing associates into management and executive positions are also available.
Since its inception 26 years ago, Benchmark’s workplace and company culture has been widely recognized as being among the best. Recently, it was awarded for the sixth time with Great Place to Work certification and earned a place on FORTUNE Magazine’s Best Workplaces in Aging Services™list. Also, it has been recognized on the Boston Globe’s Top Places to Work employee-based survey for 15 straight years, every year since the award has been given and is one of only two companies to have done so.
For more information about how to connect with your calling with a career at Benchmark, click here.