The Branches of Marlboro Hosts Opening Celebration

June 18, 2019

This article, written by Bonnie Adams, was published on June 18, 2019, by the Community Advocate.

Members of the Benchmark Senior Living administrative team were joined by soon-to-be residents and local officials as the company held an opening celebration June 11 for its newest property, The Branches of Marlboro, located at 421 Bolton St.

The new facility, scheduled to open in November 2019, will feature 57 apartments (accommodating 104 residents), with a collaborative design intended to encourage social interaction. It is based on Benchmark’s The Branches of North Attleboro, an award-winning assisted living and memory care community which opened in 2017. The Marlborough facility is estimated to employ 100 people, ranging from administrators, nursing and support staff.

At the June 11 event, Kelly  said the new facility would be priced to make it more affordable to more people but still retain its community spirit.

“Over the past 10 years we have seen a real change in who our clients are,” she noted. “They are embracing their lifestyle – as they should. This is a part of life that should be embraced. It’s all about purpose, people and play.”

Allison Melahouris, senior vice president of operations and strategic initiatives, agreed with those thoughts noting that the team had made refinements in the model after the North Attleboro facility opened.

“We did focus groups with residents and families. We knew it was good but we wanted to make it better,” she said.

Andrea Teichman is the senior vice president and general counsel for Benchmark but she also has a personal connection with the company as well; her father is a resident at a Branches facility.

“I wanted great care but also pizazz,” she said of her search for assisted living for her father. “Everything I had hoped for has happened. People treat him the same way they did 20 years ago.”

“It’s not just open space but an open approach,” she added. “You feel happy because of what is happening there.”

A number of amenities will be featured at the new Marlborough site, including a spacious outdoor patio with farmer’s porch, fire pit, beauty salon, library, fitness center and bistro featuring all-day restaurant-style dining. Apartments will have custom-built bureaus, tables and counters that are designed to accommodate wheelchairs and walkers. Bathrooms will also be spacious as well. Personal care will be tailored to each individual and provided 24/7. Certified dementia practitioners will deliver award-winning programming for all stages of dementia and customized to each individual’s unique emotional, spiritual and physical needs.

Marlborough will be Benchmark’s 61st community. The company, the largest senior living provider in New England, is in the midst of building a community in Framingham as well, which is scheduled to open in the winter of 2019.

For more information or to schedule an appointment, visit www.thebranchesmarlboro.com.
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