The Branches of Marlboro Hosts Pre-Opening Celebration

Over 50 Local Officials, Health Care Professionals and Other Individuals Gathered to See and Learn About Benchmark’s First Metrowest Community

Preopening celebration

Building on the success of The Branches of North Attleboro, Benchmark, the Northeast’s leading provider of senior housing, is opening a second assisted living and memory care community with The Branches brand this November in Marlboro, Mass. The Branches of Marlboro held a pre-opening celebration yesterday, hosting over 50 guests, including local officials, health care professionals and individuals who intend to call The Branches home or have secured space for a loved one. The community, located on Bolton Street between Marlborough High School and Charles W. Whitcomb Middle School, will be Benchmark’s first in the Metrowest region.

Kelly Arnao, senior executive director of The Branches communities, spoke about the community’s commitment to redefining the aging experience and helping its residents discover what’s meaningful and possible at every stage of their lives. “For most people, life stops after retirement. We want to help our residents continue to grow by discovering and pursuing what they are passionate about and celebrating their accomplishments along the way. Our staff is committed to elevating human connection and keeping our residents connected to the people, places and things that matter most in their lives,” says Arnao.

In addition, Allison Melahouris, senior vice president of operations and strategic initiatives for Benchmark, spoke about the success of the first Branches community, The Branches of North Attleboro, and how The Branches of Marlboro came to be. “Thanks to Kelly and her team, The Branches of North Attleboro has grown into a thriving, active community that serves as an integral part of the area and is well known for its award-winning program. Before building The Branches of Marlboro, we conducted focus groups and gathered lots of feedback from our residents and families to ensure it suits the exact needs of those we serve.”

The Branches of Marlboro will feature flexible floor plans and a collaborative design intended to encourage social interaction among the 104 residents who will call the community home. Those residents will also enjoy a number of amenities, including a spacious outdoor patio with farmer’s porch, fire pit, beauty salon, library, fitness center and bistro featuring all-day restaurant-style dining. Personal care will be tailored to each individual and provided 24/7. Certified dementia practitioners will deliver award-winning programming for all stages of dementia and customized to each individual’s unique emotional, spiritual and physical needs. EOEA certification is pending.

For more information, go to www.thebranchesmarlboro.com or call 508.658.9340.

About Benchmark
Based in Waltham, Mass., Benchmark is a leading provider of senior housing in the Northeast with 6,400 associates and 58 communities. Founded in 1997 by Tom Grape, Benchmark offers independent living, assisted living, Alzheimer’s care and continuing care retirement communities in eight states. The Great Place to Work Institute certified Benchmark in 2019 for the second consecutive year as a Great Place to Work. In 2018, the organization was selected by FORTUNE magazine for its inaugural Best Workplaces for Aging Services list, taking the number 16 spot on the list of top 40 aging services companies and ranking number three among companies with more than 40 communities. Benchmark is one of only six companies named to The Boston Globe Top Places to Work list every year of the 11 years it has been published. And it has been consistently recognized by Boston Business Journal, Hartford Courant and Hartford Business Journal as a top workplace, and by the Boston Business Journal, Providence Business News and Hartford Business Journal as one of the healthiest employers. Click here for more information.

Press Contact: Carol Arnold, Arnold Communications, carol@arnoldcomm.com, 603.502.0469.


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